Insight #1 – Post Title

by | Jun 20, 2018 | Future of Work, Insights

[Header #1: First Point]
This is your first segway into the hard-hitting point of your blog. After prefacing the post with your intro, use this section to write an initial point that leads to the meat of the article.

[Header #2-4: Body]

The next few headers should lead readers through your different arguments that support the statements you make in your intro and first header. For example, if we continue with the flow of the intro and header #1 of “Content Serves A Purpose,” the following could be headers that would lead readers through a story:

  • Data Is Your Knowledge Source For Content
  • Sharing Knowledge And Insights With Your Team

Proceed with the same as your first point, and fill out the sections with a few paragraphs.

[Next Header: Main Point/Hitting Point]

This is the section of your body where you hit the readers with the main idea behind your post. This section is usually where you would add a bit of a soft sales pitch, or add something highly controversial. You want readers to react at to this point (think of it as an AHA! moment).

An example heading could be “The Knowledge Library – A Tool Designed For Your Employees.” This would be the main selling point of the article, based on the intro and headings presented above.

At the end of this section, finish off with a statement that reinforces the readers that they now understand the value behind your idea, but how do they do it. E.g. “Now you understand the value content can bring to your organization and employees. But what features would a Knowledge Library need?”

[Heading: Actionable Tips]

After presenting the main ideas and theories for your post, it’s good to leave people with a few actionable tips. For stuff that’s a bit more proprietary, present tips in the form of questions.

To make this section easier to read, add one or two paragraphs at the start of the section, then present the tips in bullet points.

A few examples for headings in this section (following the headings presented previously) could be:

What Features Should A Knowledge Library Have?
What Content Should You Include In A Knowledge Library?
After presenting your bullets, finish off this section with a brief paragraph.

[Closing Thoughts]

This section should briefly recap the main ideas of your post, but it isn’t meant to be a summary. Adding a provocative statement, your own opinion on the topic, a couple examples (or case studies), etc., will help close of your post and make you look like a thought leader.

[List of questions]

Always close of the post with 2-3 questions the readers should think about when they leave.

[CTA]

Add some sort of call to action. If it’s a post meant to generate leads, you might want to add a button or a link to request a demo. If the post is a bit more on the thought leadership side, you might want to encourage people to leave a comment or feedback, and ask them to share with colleagues.

Jessica Janza
Jessica Janza

VP Sales & Marketing

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Jessica Janza
Jessica Janza

VP Sales & Marketing

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